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A recent MediaPost article  confirmed what many advertisers have suspected for a while: Linear TV advertising is underperforming. Badly....

In a move that’s sending ripples across the ad tech landscape, DoubleVerify has filed a lawsuit against Adalytics, accusing the...

In the ever-evolving digital landscape, standing out in a cluttered marketplace can be daunting. Businesses are constantly searching for...

The ad tech industry is in flux—major mergers, rising AI dependence, and smarter fraud tactics are reshaping how media is bought, measured, and optimized. This article explores what today’s consolidation wave means for advertisers, how to stay vigilant in an evolving ecosystem, and why asking the right questions now will pay off later.

Why SMBs Can’t Afford to Stay in the Dark A person in a suit holds binoculars, gazing into the distance, symbolizing foresight and future...

In a vibrant play of colors, two abstract, geometric faces confront each other, illustrating themes of duality and contrast. Introduction...

Tired of being priced out of TV advertising? Connected TV (CTV) is changing the game for small businesses—offering targeted, affordable, and trackable campaigns that reach your ideal audience right in their living room. In this post, we break down what CTV is, why it's more effective than traditional or social ads, how much it costs, and how to get started without blowing your budget.

AI voice agents aren’t just answering calls, they’re closing deals, capturing leads, and booking appointments 24/7. In 2025, modern consumers expect instant, intelligent responses, and AI delivers. This post breaks down how voice agents are outperforming traditional reps in speed, consistency, and cost especially for service-based businesses like legal and dental. If you’re still relying solely on humans, you might be missing your best closer.

CTV isn’t just for big brands. Discover 5 reasons small businesses should add it to their media strategy—starting now.

Artificial intelligence (AI) is transforming the digital advertising landscape, enabling more efficient media buying, audience...

By Quinn Cipher  and Colin Williams Social media has become the life-blood of digital advertising's future with more than 4.7 billion...

AI, programmatic ads, and privacy-first strategies are reshaping digital marketing in 2025. Stay ahead with key trends and insights!